This integration ensures that all participant data from Ahotu is automatically synced and visible in Eventrac, eliminating the need for manual data entry. By streamlining the event listing and registration management process, race directors can save valuable time and reduce the risk of human error.

This automation is truly transformative – it removes manual administrative burdens and empowers organisers to focus entirely on delivering outstanding race experiences. With everything seamlessly connected behind the scenes, events can run smoother, faster, and with greater confidence.

“We are thrilled to collaborate with Eventrac to support race organisers in growing their events globally. By combining our reach with Eventrac’s powerful registration tools, we’re making it easier than ever for organisers to connect with athletes searching for destination events around the world.”

– Ahotu

“At Eventrac, we're not just looking for ways to make life easier for race organisers. Our unrivalled suite of online tools empowers organisers to streamline every aspect of their event, from promotion to registration, while maximising visibility through leading discovery platforms. Partnering with Ahotu adds tremendous value to our network, making it even easier for organisers to reach a global audience and focus on what truly matters: delivering unforgettable race experiences.”

– Eventrac

The integration is available immediately for all Eventrac users, helping events of all sizes attract more participants and maximise their reach. For more information, reach out to partners@worldssportsgroup.com.

About Ahotu:
Ahotu is a leading global race calendar and endurance sports marketplace, connecting athletes with thousands of races worldwide. It provides event listings, race details, and insights to help endurance enthusiasts discover and participate in events across various sports.

About Eventrac:
Eventrac is an all-in-one event management and marketing platform that helps race organisers plan, promote, and run successful sports events. With powerful tools for online registration, custom event websites, built-in email marketing, and loyalty schemes including memberships, Eventrac puts everything organisers need in one easy-to-use system. It saves time, boosts engagement, and helps events reach a wider audience.

Since launching the collaboration in early 2024, iTAB’s popular Medal Ribbon Hanger has been offered as an optional add-on alongside any bookable event listed on Ahotu.com and Worldsmarathons.com. The personalised add-on allows participants to display their hard-earned medals and commemorate their achievement.

iTAB manages the entire fulfillment process – from order handling to customer support and international delivery – ensuring a seamless, high-quality experience for every participant. Runner satisfaction has been consistently high, particularly among international participants who appreciate the convenience and global shipment.

“We’re thrilled to mark one year of working alongside Ahotu and World’s Marathons,” said Gary Cove, Director at iTAB. “Our shared goal is simple – to help organisers offer meaningful experiences for runners, while growing their events and businesses. The response so far has been fantastic and we have expanded our global reach notably.”

“At World Sports Group, we’re focused on giving organisers tools that drive value and growth,” said Charlotte Melchert, CEO of World Sports Group, which manages Ahotu and Worldsmarathons.com. “Working with iTAB allows us to offer runners something truly personal – and it’s effortless for organisers to implement. It’s a win-win. I can’t see any reason for organisers not using iTAB.”

Race organisers already working with iTAB can also integrate the Ribbon Hanger (or Medal Insert) as an add-on directly within the registration flow at Ahotu or World’s Marathons.

Through this partnership, iTAB and Ahotu are jointly committed to helping race organisers grow their events, reach more runners, and build stronger participant engagement – all while reducing operational effort.

About iTAB

iTAB is the centre-pin to the running event industry, providing medal personalisation to more than 650 events globally. Engraved with the runner’s name, finish time or a meaningful message, the iTAB elevates the medal into a personal memento that captures the precious memory of completing their running journey.

About Ahotu

Ahotu is the world’s largest online race calendar and endurance event discovery platform, listing over 55,000 events across running, triathlon, trail, cycling and more. It is part of World Sports Group, which also operates Worldsmarathons.com – a race booking platform used by organisers and runners across 194 countries.

Strava’s embedded interactive course routes are now accessible through Ahotu’s global event calendar. Users can explore details of a race course, including terrain, elevation, and other key information, in preparation for race day. They can also toggle between six different map types, zoom into specific course sections, and sync maps to their devices for seamless training and navigation.

Ahotu is renowned for its comprehensive event calendar which, featuring 28 endurance sports and advanced filtering options, makes it easy to discover new races across the globe.

Not only does Ahotu have an extensive archive of event data, but athletes can also book upcoming races directly through the platform. To enhance the user experience, athletes are able to filter for bookable events as well as races that feature a Strava course map (explore the current range of events with an integrated Strava course map here).

Charlotte Melchert, CEO of Ahotu, shared her excitement about the partnership:

“Our mission has always been to inspire athletes to explore events across the globe, whether they’re seasoned marathoners or newcomers looking for their first challenge. By partnering with Strava, we’re taking this a step further. Athletes can now not only discover events but, thanks to Strava's extraordinary route maps, also prepare more effectively.”

Ahotu now features over 1,600 events with Strava maps, including well-known city marathons, such as the London Marathon and the New York Marathon. A full overview of the partnership can be seen here.

A new frontier for the world of triathlon

The partnership will combine Ahotu’s extensive industry knowledge and powerful international reach with TRITON’s ability to breathe new life into the world of triathlon. 

Ahotu will help to expand the TRITON World Series to new markets in 2025 and 2026, extending from Portugal and Brazil to include the U.S., the UAE, Spain, Uruguay, China, Mexico, Singapore, and Germany. For their part, TRITON will be an active ambassador in promoting the Ahotu brand and its services across the globe.

This new collaboration marks a fantastic development for the sport, as the two international brands join forces to expand TRITON’S innovative triathlon series to all four corners of the world.

Charlotte Melchert, CEO of and Founder of World’s Sports Group comments:

“We are excited to partner with TRITON to bring their original triathlon series to new parts of the globe. Their creative approach to endurance sports aligns perfectly with our mission of connecting international athletes with exciting races abroad.”

About World’s Sports Group

With an outstanding global reach and advanced technology, World’s Sports Group is the leading channel for endurance events across the globe. Through Ahotu, the company offers the world’s most comprehensive racing calendar for endurance sports, covering running, triathlons, cycling races, and more. Ahotu provides athletes with detailed event information and advanced search functionality, making it seamless for users to find and book events in 195 countries.

About TRITON

TRITON is a groundbreaking new triathlon series that upends the traditional multisport format. Their two race series, TRITON 3 and TRITON 1, innovate all aspects of the competition and race formats, for participants, destinations and all stakeholders involved. With a non-competing clause and 3 different distances, TRITON’s race format is inclusive to all, inviting a broader audience and aligning with the company’s vision that “Everyone’s an athlete.”

World's Sports Group is thrilled to announce that Ahotu, the world's most comprehensive racing calendar for endurance sports, will be the title sponsor of the inaugural Silverstone Run Fest. This landmark event rests on a new and exciting partnership with the cutting-edge sports events agency, krono:sports. Taking place in November, Ahotu Silverstone Run Fest offers participants the unique opportunity to step onto the revered tarmac of one of the world's premier F1 circuits.

As the leading platform for endurance events across the globe, Ahotu is dedicated to helping athletes find their next epic adventure across 28 sports in 195 countries. With this partnership, Ahotu aims to enhance the participant experience by enabling users to book events directly from their platform, ensuring they can easily join the excitement of the Ahotu Silverstone Run Fest.

A jewel in the running crown

Join fellow runners this November at the inaugural Ahotu Silverstone Run Fest and race on Silverstone’s world-famous tarmac. Navigate the famed Stowe Corner, Vale, and Hangar Straight and follow in the tire tracks of Formula 1 legends like Hamilton, Senna, and Schumacher. 

The event caters to all fitness levels by offering a variety of distances, including the flagship half marathon, a 10K, a 5K, and the child-friendly Family Mile. Seasoned runners and casual joggers alike have the fantastic opportunity to tick off a legendary F1 course from their running bucket list.

A perfect time to run

November marks the bookend to the running season, making the Ahotu Silverstone Run Fest the perfect opportunity for runners to achieve a personal best. It's the last chance of the year to push your limits and end the season on a high note, all while racing on one of the most prestigious F1 circuits in the world.

Charlotte Melchert, founder of World’s Sports Group, comments:

“We are absolutely delighted to become the title sponsor of such an exciting race. Krono:sports are known as leaders in the field and the new partnership aligns with our vision of expanding our presence in the global endurance sports market. The possibilities are endless.”

Renato Capone, co-founder of krono:sports, also comments: 

“We are thrilled to welcome Ahotu as the headline sponsor for the inaugural Ahotu Silverstone Run Fest. Ahotu's dedication to the running community and their commitment to supporting events worldwide makes them the perfect partner for our festival. With their support, we are confident that the Ahotu Silverstone Run Fest will be an extraordinary experience for all participants, setting a new benchmark in running events. We look forward to a successful and exciting collaboration with Charlotte and the entire World’s Sports Group team.”

About World's Sports Group

With an outstanding global reach and advanced technology, World's Sports Group is the leading channel for endurance events across the globe. Through Ahotu, the company offers the world’s most comprehensive racing calendar for endurance sports, covering running, triathlons, cycling races, and more. Ahotu provides athletes with detailed event information and advanced search functionality, making it seamless for users to find and book events in 195 countries.

About krono:sports

krono:sports is a cutting-edge sports events agency who are extremely passionate about delivering exceptional participant events. They use their expertise to help organisers create the best experiences possible., supporting the delivery of events where over 250,000 participants take place annually. krono:sports is as confident when working alongside a major event with a large event budget as they are delivering a bespoke event for clients with smaller numbers.

For more information about the Ahotu Silverstone Run Fest and to register for the event, visit www.silverstonerunfest.com. To explore more about Ahotu, visit www.ahotu.com.

For all sponsor and brand partner enquiries, please contact: partners@worldssportsgroup.com. For event enquiries, please contact: partners@silverstonerunfest.com. 

Ahotu, the world’s most comprehensive endurance sports event calendar, and The Feed, the world’s largest sports nutrition marketplace, are excited to announce a new partnership designed to elevate the athletic experience for endurance sports participants. This collaboration brings together two industry leaders to provide unparalleled benefits to athletes, promoting better performance and increased participation in endurance events.

As part of this partnership, the Ahotu Nutrition Club at The Feed will be launched, which offers significant savings on sports nutrition products. This initiative is tailored to help athletes fuel their journeys with high-quality nutrition, ensuring they perform at their best at every event. Club members will also have access to The Feed’s personalised nutrition plans and recommendations, with experts offering advice to optimise diet and performance.

A Joint Commitment to Athlete Success

Both Ahotu and The Feed are committed to supporting athletes at every stage of their journey. This partnership underscores a shared dedication to promoting health, wellness, and performance through access to premier sports events and top-tier nutrition.

Charlotte Melchert, CEO and founder of World’s Sports Group, comments:

“I am impressed by how The Feed has grown their business and built a loyal user base by providing an outstanding selection of nutritional products, a great customer experience, and innovative ways of marketing. Our users invest a lot of time and devotion into their sports–the right nutrition is key to an improved performance and the enjoyment of events!”

Matt Johnson, founder of The Feed, also comments:

“We are excited to announce our partnership with Ahotu, a company revolutionizing race registration for athletes. This complimentary collaboration is a win for all. By joining forces, Ahotu and The Feed are dedicated to helping athletes find their next challenge and simplify the process of finding the nutrition they need to excel.”

With this new partnership, Ahotu and The Feed are poised to set a new standard in the endurance sports community. With their combination of expertise and resources, the future of endurance sports is brighter and more exciting than ever.

A new service to discover and train for events

Users can easily discover events in the Garmin Connect™ app, add events to their calendar and unlock adaptive running or cycling training plans to their Garmin compatible device.

Ahotu is now providing Garmin with the freshest data available about incredible upcoming events. This exciting new relationship will make it possible, and much easier, for athletes across the globe to discover, and in many cases register and train for the event of their choice. Whether it is a destination marathon, a new cycling event or a local 5k run.

A synergistic relationship

Ahotu lists endurance events across more than twenty sports including running, cycling and multisport, with new disciplines regularly being added. With event information including race type, date, start time and often alongside a direct link to a registration page, the collaboration with Garmin brings even more data to the forefront of athletes’ digital experience.

Charlotte Melchert, CEO of and Founder of World’s Sports Group, comments:

“We know athletes want fresh data at their fingertips. The collaboration with Garmin marks an extraordinary meeting point of cutting-edge wearable tech, data and live events, and I’m excited about the possibilities ahead. Our target has always been to grow the industry and help more athletes to discover and sign up for events. As Garmin and Ahotu team up, athletes can get a fantastic experience from start to finish!  

Headquartered in Stockholm with hubs in Berlin, Sri Lanka and London, World’s Sports Group operate a number of connected platforms serving the global endurance marketplace; the largest being Ahotu.com along with Worldsmarathons.com.

Ahotu, the world’s largest and most comprehensive sports calendar for endurance sports, launches new check-out functionality, allowing athletes to register directly for events on the platform. 

The new functionality will allow athletes to search, discover and book from over 35,000 forthcoming global races. Events are added daily by organizers all over the world, making Ahotu the most accessible platform for athletes wanting to find their next adventure. 

Catering for >27 sports including running, trail, ultra, triathlon and cycling and with new disciplines being added such as swim-run and ultra’s, Ahotu’s vision is to help athletes from everywhere find the right event in incredible destinations. 

Checkout in preferred currency

The new checkout feature not only allows direct registration, it also has been developed as part of a wider goal to increase ease of payment on any device. Athletes can now register for events in their preferred language and payment method, whether on desktop or mobile. Payment options now available include: Credit Card, Google Pay, Apple PayAlipay, WeChat, PayPal, Ideal, Klarna and more. 

Charlotte Melchert, CEO and Founder of World’s Sports Group commented that 

“The new checkout has been a vital piece of development in ensuring our community can explore, book and pay for events however they like. Being able to book a race ticket on the largest event calendar in the world is super exciting for athletes and importantly for the thousands of organizers we serve”

A seamless user experience

The user experience is the key element of the platform's continued success, with constant improvements being made to the user experience. Athletes are able to find the perfect race with advanced mapping search filters and can easily create an account, filling in a personal race log with events they want to join. 

Race office

RaceOffice, Ahotu’s proprietary admin tool allows organizers to publish their events on Ahotu and World’s Marathon via RaceOffice. Features include:

• Customizable registration forms and confirmation emails

• Add additional products and services

• Manage orders and participants

• Follow  sales performance on bespoke dashboard

• Create coupons and give discounts

Headquartered in Stockholm with hubs in Berlin, Sri Lanka and London, World’s Sports Group Owned Ahotu is the premier global Marketplace for Endurance Sports. 

Initial elements of Ahotu’s brand evolution include:

• New Logo: A bold, yet smooth logotype combines the solidity with playful curves and uplifting colours. The logo is reflecting the mission to make endurance sports accessible to everyone.

• New Brand Colours: The fresh green colour, is the main brand colour and speaks to the diversity and richness in endurance sports. The navy blue represents stability, and the trustworthiness and comprehensiveness of the event data. 

• New Brand Promise: We help you discover the world through endurance 

• The name: Ahotu comes from French Polynesia and when broken down, combines the word “Wave” with the word “Prosperity”. Ahotu encompasses the reward (mentally and physically) we as humans feel from movement. The reward of not only strengthening one’s body and mind, but also of being able to discover the world and the inner self!

This was just the first step in revamping Ahotu, with many new features planned in the coming year. Go and visit www.ahotu.com

The world’s biggest endurance sports calendar, Ahotu, now has a revamped platform and a renewed brand, introducing many new features to its global user base

Ahotu started off as a French calendar for long-distance running events. A lot has happened since then and now Ahotu is a global calendar covering more than twenty types of endurance sports — both well-known international events and smaller, local ones. As a next step in Ahotu’s journey, a new platform and a new brand have been developed; reflecting the mission to help athletes find their next challenge!

‘Our goal is to inspire athletes to discover new events. Whether they are looking for a picturesque trail, a local 5K run, or a thrilling cycling stage race on another continent, they should find it on Ahotu. At the same time we want to support event organisers to increase the number of participants, which is even more important after the pandemic.’

Charlotte Melchert, CEO of Ahotu (part of World’s Sports Group)

The redesign was done to reflect the company’s new brand identity as well as to improve the user experience, with focus on the event search and navigation. Since Ahotu lists more than 80K races, search is a core component of the platform. Many new filters and features have been added to help users find their perfect race.

Initial elements of Ahotu’s brand evolution include:

• New Logo: A bold, yet smooth logotype combines the solidity with playful curves and uplifting colours. The logo is reflecting the mission to make endurance sports accessible to everyone.

• New Brand Colours: The fresh green colour, is the main brand colour and speaks to the diversity and richness in endurance sports. The navy blue represents stability, and the trustworthiness and comprehensiveness of the event data. 

• New Brand Promise: We help you discover the world through endurance 

• The name: Ahotu comes from French Polynesia and when broken down, combines the word “Wave” with the word “Prosperity”. Ahotu encompasses the reward (mentally and physically) we as humans feel from movement. The reward of not only strengthening one’s body and mind, but also of being able to discover the world and the inner self!

This was just the first step in revamping Ahotu, with many new features planned in the coming year. Go and visit www.ahotu.com

"We are seeing great growth and now serve over a million visitors every month looking for their next race event," says Charlotte Melchert, founder, and CEO of World's Sports Group AB.

The global market for endurance races practically disappeared during COVID-19 because of the lock downs. However, people have not lost interest in running and cycling — quite the contrary.

“In the industry, we see that almost a third of all who register on various running apps started running or cycling on their own during the pandemic. In the US alone, over seven million people have started running since 2020, and Strava gets two million new users every month," says Charlotte Melchert. "Now that the world is opening up and we are perfectly positioned to meet that demand," she continues

The current investment will primarily be put into the platform to further improve customer experience and meet the increased demand for endurance sports.

ERBC is a biennial event arranged by European Athletics. It is one of six Area Associations of World Athletics, the sport’s global governing body which has 51 members and is headquartered in Lausanne.

Link to the conference: https://erbc2022.european-athletics.com/ 

The conference attracts delegates from all over the world with an emphasis on European organisers and sports federations. ERBC started in 2017 and is targeted to take place every second year. The latest edition was held in Prague in 2019 and housed 350 participants.

ERBC 2022 is organised in connection with RAMBOLL Stockholm Half Marathon, an amazing city running event with 15 000 participants and 80 nationalities. 

The ERBC is a prestigious occasion and one of the largest and most influential events in the world of running. The conference attracts delegates from all over the world, predominantly European organisers of mass participation events and sports federations, who gather to discuss the future of the sport. Also, during the conference, the prize "European Race of the Year" will be awarded. This year’s event will focus on sustainability and how the industry can attract younger generations to running.

Stockholm is a popular destination for runners and the adidas Stockholm Marathon is regarded as having one of the world's most scenic routes. The city has a great reputation for hosting large events, particularly following the success of the Eurovision Song Contest in 2016. The Stockholm region has been a frontrunner when it comes to mass participation events; Lidingö Loppet, Stockholm Marathon and Midnattsloppet have been first of their kind in Europe. The region is and has been an enabler for development and investments in public health. The biggest events in Sweden are arranged in collaboration with local Sports Associations which is unique to the Nordic region, and something Stockholm as a city can be proud of.